Apple Inc’s latest iPhone went on sale in stores across the globe on October 14, 2011, with many buying the phone as a tribute to the former Apple boss.
The iPhone 4S that looks similar to the previous iPhone 4 has a better camera, faster processor and well-received voice activated software.
“I am a fan, a big fan. I want something to remember Steve Jobs by,” said Haruko Shiraishi, waiting patiently with her Yorkshire terrier Miu Miu at the very end of an eight block queue in Tokyo’s smart Ginza shopping district.
Australian Tom Mosca, the first to buy the new phone in Sydney, said the first thing he would do was ask his new white iPhone: “Where’s Steve?” Many Apple fans believe the phone was called iPhone 4S meaning “for Steve”.
Apple CEO Tim Cook and his executive team hope the first device launched without the firm’s former visionary leader at the helm will safeguard their global market share against a growing challenge from the likes of Samsung.
In Tokyo, 24-year-old Ryosuke Ishinabe said: “I just wanted the newest iPhone. I want to try out iCloud.”